THE WHIP

April 24, 2008

I’m constantly looking, searching, listening for new music and occasionally I stumble across something that stands out. A month ago I noticed a video posted up on a design forum I visit. It was for a track called “Divebomb” from a band called “The Whip”

I’ve had the album for a few weeks now and I must say it’s pretty good.

It’s a mixture of LCD Soundsystem, New Order, Gus Gus, Ladytron, Chemical Brothers. Perhaps on the outer edges of electro but still a great album.

Standout tracks – “Trash”, “Frustration”, “Fire”, “Divebomb” & “Sister Siam” These were all previewed on iTunes before making the purchase. Five tracks out of ten made buying the full album a better choice.

I started thinking about how I use to discover music back in the days before the internet, I guess it was reading NME, Melody Maker & Smash Hits. Obviously you couldn’t really hear any tracks before buying something so more often than not I would end up buying something that I hated. However because I had spent hard earned cash from paper rounds or glass collecting at the local working mens club I would end up playing the music to death in any sort of attempt to make myself like it. I think this broadened my horizons somewhat and I’m glad of it.

The only downside of discovering music via the internet now is that you get to hear the music before making a purchase. I know this sounds completely mad but there was something nice about buying a whole album before hearing it and then discovering something wonderful.

Take for example the new Ladytron album, Rob from EY has been telling me it’s great and he can’t stop listening to it. I want it now, I don’t want to hear poor quality versions on Myspace, if I listen to them too much I might not buy the album when it comes out in June.

I’m not sure what to do about letting people hear our new stuff, In a way I want people to buy the album and listen to it from start to finish. Mmmmm what to do?

Matt